Reto
The Running Co., founded by athletic enthusiasts, sought to develop an application that went beyond a simple social network, acting like a modern athletic club. The objective was to design a platform that addressed the specific needs of the running community, offering a user-centered experience that would encourage community interaction and growth.
Proceso
Extensive UX research was conducted to identify needs and opportunities within the running community. With this information, a functional application was designed that reflected the vision of the founders and the expectations of the users. The project was approached comprehensively, involving a multidisciplinary team that made it possible to reduce launch times and optimize costs. In addition, a design system was developed from scratch, creating unique components and tokens that facilitated scalability and ensured visual consistency in future updates.
Resultados
The resulting application exceeded the founders' expectations, offering a platform that not only met business objectives, but also realized their dream of creating a digital space dedicated to athletics. The running community welcomed the application, highlighting its intuitive design and functionality adapted to their needs.
An app that consolidated the athletes' community
UX/UI design
Advanced research techniques and user-centered design were implemented to create an intuitive and attractive interface
Frontend and Backend Development
Modern technologies were used to ensure a smooth user experience and optimal application performance.
DevOps
Continuous integration and delivery practices were adopted to ensure quality and efficiency in the development and deployment of the application.
“For some athletic freaks like us, launching The Running Co. was more than just a business, it was a dream. The final result was better than what we had in our heads.”
