Reto
Pepecar needed to expand its mobility offering following the impact of the pandemic on the car rental sector. To this end, he trusted Milú for the full development of a new business vertical: a marketplace for renting cars. The challenge was to create a platform that would help users choose the ideal car, offering a personalized and optimized experience.
Proceso
User research was conducted to design a customer-centric experience, integrating multiple vendors with intuitive navigation. A scalable platform with a modern interface and advanced analytics was developed to optimize the conversion funnel and apply up-selling strategies.
Resultados
Pepecar now has a robust marketplace that makes it easier to choose a car, optimizes conversion and allows new suppliers to be incorporated in an agile way, ensuring scalability and continuous improvement.
We use technology to help choose the ideal car
UI/UX Design
Design of an intuitive, modern and optimized interface for conversion
Frontend Development
Implementation of a fluid and responsive user experience.
Backend Development
Integration of multiple vendors with different data structures.
Advanced analytics
Implementation of measurement tools for continuous optimization and conversion improvement.
Generating insights for up-selling strategies and personalizing the offer.
“For us, Milú is a partner. We have been working with them on different projects for more than 8 years and we can always trust their advice and good professional work.”
