Reto
Anseris, an Adobe solutions partner specialized in the development of customized solutions within the Adobe Experience Manager platform, sought to stand out and position itself in a competitive ecosystem that includes renowned technology consultancies, award-winning creative agencies and leading global technology companies.
Proceso
RainMakers carried out an exhaustive analysis of the market, with a benchmark of competing companies to identify opportunities for positioning the brand and its contents. A content strategy adapted to multiple channels, including social networks and the website, was developed to show Anseris' value proposition to potential customers. In addition, a complete renovation of the visual identity was carried out, creating a new style guide and a modern logo.
Resultados
Anseris now has a strong and modern brand identity, an effective content strategy across multiple channels and a website adapted to its needs, allowing it to stand out in the technology sector and effectively attract potential customers.
We repositioned the brand identity in the technology sector
Research and analysis
Benchmarking competitors to identify positioning opportunities
Content strategy
Development of content adapted to social networks and website to show the value proposition
Branding
Creation of a new visual identity, including style guide and logo
Web design
Development of a custom website using WordPress as a CMS
